By Colin Blackwell and his AI Assistants
The Philadelphia 76ers have long been known for embodying the spirit of “Brotherly Love”, not just on the hardwood, but in the city they call home. Their website reflects that legacy beautifully. Sleek, modern and easy to navigate, it’s packed with vibrant imagery, inspiring videos and thoughtful breakdowns of the team’s charitable initiatives. From a design standpoint, it’s one of the stronger digital platforms among NBA teams.
Click into their “Community” tab and you’ll find an impressive range of programs. The Season of Giving campaign brought holiday cheer to underserved families. Heroes Among Us celebrates local individuals making extraordinary impacts. And the Youth Foundation shows commitment to health, education, and sports access for Philly’s young people. At first glance, it’s a textbook example of how a team can build trust and pride beyond the arena.
But here’s the issue: most of it feels like a time capsule.
Many of the stories, press releases, and event recaps date back over a year or more. The energy, the photos and the mission are all there, but the momentum feels paused. There’s no clear indication of what programs are still active, how they’ve evolved or what’s happening now in 2025. And in a league where teams like the Brooklyn Nets and New Orleans Pelicans are regularly sharing real-time updates on youth outreach, fan engagement and environmental initiatives, the Sixers’ silence stands out.
This doesn’t mean the work has stopped, but it does mean fans, partners, and communities are left in the dark. In an era where transparency builds loyalty, that’s a missed opportunity.
The Sixers have the foundation for something great. Their programs are meaningful, their branding is strong, and their connection to the city is real. But the next step is showing that brotherly love isn’t just a slogan, it’s a living, breathing part of their everyday mission.
And their franchise at a point right now where the need community more than ever. After a disappointing season, they are going to need to bounce back strong, and these programs are you can get those last seats filled at a home game and that extra charge of energy though the city. The lottery blessing them with the 3rd pick is a great excitement for the basketball loyalists looking forward to next season, but it’s important that they continue reaching past that crowd and into their local community.
All it would take is a few updates, some fresh storytelling and a commitment to keeping the community just as engaged online as they are courtside. And notably, these ae clearly things they have done in the past, they have just struggled to keep it up the last couple seasons.
Because in Philly, if you’re going to talk the talk, you’ve got to keep walking the walk. And currently, the 76ers are stumbling.
Colin Blackwell 
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